USER EXPERIENCE CASE STUDY AND HI-FI PRODUCT PROTOTYPE
This project presents a critical study of users’ emotional experience during their interaction with the self-service checkout (SCO) machines at the UK grocery retail giant Tesco. Drawing upon the notions of pragmatic and hedonic quality of the user experience, the research aims to understand where and how the user experience of the customer engaging with the SCO could be improved; and how the SCO itself could be re-designed for improved user engagement.
Benyon states though that contributions to an understanding of experience of a certain design (service, product, etc.) come from many different areas (Benyon, 2005). Norman in his book Emotional Design (2004) affirms the importance of designing for “emotions”. Through qualitative research UXEMs, AttrakDiff survey and semi-structured interviews, the data collected presented the opportunity to engage in the design of a new SCO.